As graphic design creator on TikTok (@alishbahmasood), I had the opportunity to collaborate with Adobe on three campaigns: the Adobe Express Campaign, the Adobe Digital Edge Awards Campaign, and the In-Demand Skills Article Campaign.
Within the scope of these projects, I integrated my work and projects into video advertisements, a process that involved filming and editing. The objective was to spotlight and raise awareness about the latest innovations presented by Adobe. Targeting my audience, primarily concentrated in the realms of art and design, these videos exhibited successful engagement rates, effectively amplifying the reach and impact of the campaigns.
