LUMINESCENT emerged as a distinctive coffee shop and cocktail bar concept, operating from 8am-5pm for coffee enthusiasts and transitioning to craft cocktails from 5pm-2am. The establishment revolves around its luminous ambiance, featuring bespoke light fixtures that dynamically alter the mood from day to night.
Collaborating closely with the co-founders, I designed the logo and branding, tailored for the central region of Orlando, Florida, mere minutes away from the University of Central Florida. Our goal was to craft a visually engaging, youthful, playful, and vibrant aesthetic that seamlessly transitions from a daytime coffee haven to an evening cocktail destination. Incorporating my handwritten typography style added a personal touch, contributing to the creation of an authentic and organic brand presence.
Look out for the 2025 grand opening of LUMINESCENT in Orlando, Florida!
