Sozo’s Coffee is an upcoming Pakistani-owned coffee shop in Durham Region, Ontario, set to become the go-to spot for Gen Z, South Asian, and Muslim coffee lovers. Designed to be more than just a café, Sozo’s is a vibrant community hub where culture, conversation, and coffee come together.
Partnering with the co-founders, I crafted a brand identity that fuses Pakistani heritage with a modern coffeehouse aesthetic. The rich jewel-toned color palette reflects traditional South Asian artistry, while the Urdu phrase typography—“Sozo Pio!” (Drink Sozo!)—adds an inviting touch. This dynamic visual language establishes Sozo’s as a fresh, playful, and culturally rooted space where every detail feels intentional.
