DIY content creator, Natalies Outlet reached out to me to bring her brand to life, OFFLINE HUMANS—a community promoting digital detoxing and personal wellness. Together, we crafted the logo and branding to launch the "my best me journal," a productivity-boosting tool curated by Natalie.
Inspired by her fondness for bright pastels and reflective stationery, I infused her vision into the brand using handwritten typography. The logo and branding expanded to a notebook, bookmark, stickers, and packaging. The "my best me journal" offers 30+ pages tailored to various productivity areas, promoting "OFFLINE DAY" challenges and encouraging mindful disconnection.
Join the flourishing community on Instagram @offlinehumans <3
