I aimed to elevate the visual identity of Dos Tacos, a popular local taco spot. This involved a complete rebrand, including a revised logo and an overall refreshed aesthetic applied to various touch points such as stationary, food truck, menu, uniforms, and signage. Drawing inspiration from urban landscapes and street art, I incorporated bold, city-inspired colors. The logo features hand-rendered graffiti-style lettering, complemented by graffiti illustrations and two unique character illustrations, infusing personality and character into the brand. The design solution is tailored to appeal to a young demographic, positioning Dos Tacos as a trendy go-to spot for delicious food.
