Danner Tassone, a UK-based former magazine publisher turned CEO with a diverse background working with renowned companies like Wonderland, Man About Town, Rollacoaster, and AMAZING Magazine, approached me to give life to The Haze Agency (THA) – a specialized partnerships agency bridging luxury brands and celebrity talent.
The project aimed to craft THA's logo, branding, business card, website, and social media assets. Drawing inspiration from luxury branding and thorough research into other agencies, I pursued a timeless yet contemporary direction. The sophisticated logo represents the agency's three facets: brand, company, and talent, with a subtle incorporation of "haze" through grainy gradients in cool tones like purple and blue, emanating luxury and trust. This cohesive brand identity seamlessly extends across business cards, the website, and social media assets.
Today, The Haze Agency's growth is evident through collaborations with prominent magazines like L’OFFICIEL Liechtenstein and theMAGAZINE, fostering seamless partnerships with today's notable celebrities and brands.
